Amaya Atucha is an assistant professor in the department of Horticulture at the University of Wisconsin-Madison and State Fruit Crop Specialist with UW Extension. Her research program focuses on fruit crop physiology and production of deciduous fruit crops (cranberries, apples, berry crops, and grapes). Her current research areas include cold hardiness of fruit crops and improving fruit quality of cold hardy wine grapes through cultural practices. The goal of her extension program is to deliver up to date, research-based information to fruit growers that will lead to improve production practices of fruit crops in Wisconsin. She is the co-editor of the Wisconsin Fruit Website and Wisconsin Fruit News, a bi-weekly newsletter on fruit production in Wisconsin.