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Direct to Consumer, Hospitality, Sales & Club Consultant
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About Me
Theresa Dorr is a leader in revolutionizing direct to consumer sales in the wine, hospitality and specialty food industries. She led the shift in wine clubs from being a source of pain with limited gain to high-growth recurring revenue opportunities.

As Co-founder, President and CEO of Active Club Solutions (ACS or Activ8 Commerce) she is a pioneer as the first woman to bring technology to the wine industry with the SaaS CRM solution. She generated triple digit growth for ACS and led the company to be a recognized leader in the wine industry. With her expertise in club programs she is recognized as the “Queen of Clubs,” and published writer.

She continues to work with wineries and wine stores developing business plans, marketing programs and direct to consumer sales. She also continues her work to bring new applications to the wine industry.

Theresa started her career at AT&T and served as Director of Video Services and Awarded the IBM International Quality Achievement Award.

In Silicon Valley, asDirector of Product Marketing, she led the product development and marketing of wireless applications. Building brands and strategic relationships with leaders in the wireless, consumer and hospitality industries. Working as Vice President of Marketing at Imanami, a provider of services for the Microsoft solutions, the company won multiple Microsoft Awards and earned Microsoft Gold ISV. She earned her Bachelor of Arts at Cal State Hayward and followed up with Bellcore Telecom engineering. And she earned her certificate in Executive Leadership at U.C. Berkley.

Wisconsin Fresh Fruit and Vegetable Conference

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